Royal Motors started operations in the nineties when Shri Suresh Kumar Gupta founder Managing Director an ex-bureaucrat set up an Automobile Trading House. Over the years through the relentless pursuance of the philosophy of Quality in Sales, Service and Total Customer Satisfaction, the house grew to be accepted as one of the most reliable & resourceful trading houses for automobiles. Its customer base, because of the dedication shown by the promoters, gradually expanded and has now grown to over 50,000 satisfied customers who have repeatedly shopped with Royal Motors for their requirement of automobiles irrespective of brand, model, finance requirement etc. Over the years the Organisation has built an irrefutable reputation and a strong infrastructure dedicated to meeting all customers requirements.
Royal Motors has been blazing a trail in selling the maximum number of cars of any brand in most innovative ways. Initially, Royal Motors developed itself into an established name in Delhi for Used Cars with an average sale of more than 100 cars/month. With the advent of Maruti Udyog Ltd. in the market, Bhasin Motors clearly saw this to be the product of the future and promoted it aggressively. It quickly established a name for the product and it was widely accepted that at Royal Motors, a Maruti of one’s choice will always be available. As in the Western Countries, Royal Motors promoted their customers to exchange their existing cars. This concept of TRADE-IN of old cars in exchange of new cars made it even more convenient for its customers to make the purchase decision. Infact till today this TRADE-IN as practised by Royal Motors is the USP in the best interest of customer service.